Dr. Jeff Holmes

Executive Leadership Coach and Management Consultant

Co-Founder, CEO

Dr. Holmes is an executive leadership coach, management consultant and trainer for leaders across numerous industries globally. He serves as a trusted strategic advisor, helping leaders scale up their impact in their teams and organizations. With a proven track record, Dr. Holmes holds a Master in Business Science and Doctorate in Identity Development and has founded both non- and for-profit organizations. He brings thousands of hours of experience and is passionate about helping people reach their full potential.

“We can pay people for their presence but we have to win their heart. The way we operate, honor and lead our people can create a foundation of Psychological Capital which allows them to fully invest”

The Road to Transformational Leadership

Dr. Holmes' approach distinguishes itself through its deep integration of identity development research and practical leadership wisdom. Drawing from his doctorate in identity development and three decades of experience across corporate and non-profit sectors, he guides clients toward authentic transformation through:

Research-backed leadership competency development
Purpose and identity alignment
Deep personal reflection and growth
Transformational decision-making frameworks
Executive presence cultivation
Meaning-centered perspective development

“The impact lies in having access to my executive coaching precisely when you need guidance. We understand that organizational challenges are not bound to a specific time. Unconstrained by scheduling, Coach Jeff AI is always there to support your leadership journey.”

Creating Coach Jeff AI

In collaboration with the Amigo team, Dr. Holmes has developed five distinct modes that emulate his distinct coaching practices, available at any time to support leaders:

Goal Setting:

Creating SMART goals that align with personal purpose and aspirations
Balancing short-term achievements with long-term vision
Establishing meaningful metrics for success

Standard Coaching:

Providing structured leadership competency development
Offering evidence-based approaches to decision-making challenges
Building accountability with measurable progress tracking

Daily / Weekly Planning:

Breaking down SMART goals into actionable daily and weekly tasks
Prioritizing activities based on urgency, importance, and energy levels
Providing accountability and support in reaching short-term milestones

Role Play:

Creating safe spaces to develop authentic leadership presence
Providing immediate feedback on executive communication
Building confidence through iterative scenarios

Brainstorm:

Generating fresh perspectives on complex situations
Breaking down organizational challenges into actionable frameworks
Balancing visionary thinking with practical execution

“This is so, so good. I'm loving it. I tell everybody I've talked to. When I first thought about building an AI Coach, I was skeptical. And now that I’m experiencing it, I think this is remarkable. Really helpful.”

What's Next

Through Coach Jeff AI, organizations will gain unprecedented insights into leadership development across their teams. Amigo’s analytics dashboard will provide aggregated, anonymous data from AI coaching sessions to deliver actionable insights:

Leadership Development Patterns: Which coaching approaches and competencies prove most effective for different management levels, from emerging leaders to senior executives
Organizational Trends: Common challenges and successful solutions across teams and departments, helping identify systemic needs and opportunities
Impact Metrics: How coaching engagement correlates with key performance indicators and leadership effectiveness over time

This data-driven approach will help organizations make informed decisions about leadership development investments and understand where additional support may be needed. For boards and senior executives, this creates a reality where they’re able to:

Effectively map leadership competency development across the organization
Track executive readiness and succession planning
Increase the ROI of leadership development through coaching sessions
Create development programs based on real leadership data

With AI-enhanced coaching, Dr. Holmes is able to serve tenfold more organizations, providing personalized, research-backed leadership development to every executive while gaining the insights needed to continuously improve their leadership development strategies. This creates more purposeful, effective, and fulfilled leadership at every level.

You can learn more about Dr. Holmes’ deep experience in identity development and leadership transformation through his proven coaching practice on his website.

Begin your journey here.

Create your Amigo

Jennifer Brown

Author, Speaker, and DEI Thought Leader

Jennifer Brown (she/her) stands at the forefront of diversity, equity, and inclusion thought leadership. A highly sought-after speaker, award-winning entrepreneur, and best-selling author, Jennifer has dedicated her career to helping organizations build more inclusive cultures where all employees can thrive.With over two decades of experience working with Fortune 500 companies including Google, IBM, Intel, and LinkedIn, Jennifer brings unparalleled expertise to the DEI space. Her work extends beyond corporate settings to leading research institutions like the Mayo Clinic and prestigious business schools including Columbia and Kellogg. As a member of L'Oréal's Global Diversity and Inclusion Advisory Board and cultural intelligence consultancy Sparks & Honey's Influencer Advisory Board, she continues to shape the future of workplace inclusion at the highest levels.The Missing Link in DEI EducationAs the author of "How to Be an Inclusive Leader," Jennifer has witnessed firsthand how leaders can struggle to translate DEI concepts into practical action."After reading a book or attending a training session, leaders often want more guidance. They reach out asking for ongoing support and safe spaces to learn. But traditional consulting models can't scale to meet this need – there simply aren't enough hours in the day to provide the kind of consistent, personalized guidance each leader requires."This gap between knowledge and practice emerged as a critical challenge in Jennifer's career work. She observed that while leaders could grasp DEI concepts intellectually through reading and training, they often struggled with practical implementation. The journey to becoming an inclusive leader requires more than understanding – it demands ongoing practice, real-time feedback, and a safe space to work through challenges.Bringing DEI Education to Life Through AIAfter years of witnessing these struggles firsthand, Jennifer recognized that AI technology could bridge this crucial gap. By creating an AI-enabled learning experience, she could provide leaders with a trusted partner for practicing difficult conversations, working through real scenarios, and receiving immediate guidance tailored to their specific challenges. This approach would allow leaders to move beyond theoretical understanding to develop the practical skills and confidence needed for authentic inclusive leadership.In collaboration with Amigo, Jennifer is creating an AI companion course that transforms her book's frameworks into interactive learning experiences. This innovative approach maintains the authenticity and expertise that readers expect from Jennifer while providing personalized, on-demand guidance through exercises that deepen understanding and build practical skills."AI offers something unique – the ability to provide private, judgment-free spaces where leaders can explore vulnerable topics, practice crucial conversations, and receive immediate guidance based on their specific challenges. It's about creating more opportunities for meaningful practice and reflection that lead to real behavior change."AI Jennifer creates powerful learning moments through a wide range of exercises, such as:Personal Reflection: Identity exploration exercises guide clients through examining their own social and cultural identities, helping them understand how these shape their worldview and leadership approach. AI Jennifer creates a safe space for vulnerable reflection, asking thought-provoking questions and offering supportive guidance based on Jennifer's expertise.Practicing Skills: Through role play exercises, clients can practice responding to real-world scenarios such as addressing microaggressions or proposing new DEI initiatives. AI Jennifer provides immediate feedback and coaching, helping leaders build confidence in having difficult conversations and driving meaningful change.Strategic Action Planning: Personalized planning exercises help clients translate insights into action. AI Jennifer guides them through developing specific, measurable goals and identifying concrete steps they can take to become more effective allies in their organizations.Storytelling for Impact: Collaborative exercises help clients craft compelling narratives about their own DEI journey using specific frameworks. AI Jennifer helps users shape their experiences into powerful stories that can inspire and influence others.A Vision for Inclusive Leadership DevelopmentJennifer's AI companion course represents a bold step forward in DEI education."This is about creating a transformative learning experience that meets leaders where they are and guides them through their personal journey of growth."The AI provides several unique advantages:Safe Space for Practice: Leaders can work through sensitive topics and practice difficult conversations in a private, judgment-free environment.Consistent Support: Users can engage with the material at their own pace, with 24/7 access to guidance and feedback.Personalized Learning: The AI adapts to each user's needs, providing relevant examples and challenges based on their role, industry, and experience level.Practical Application: Interactive exercises help users immediately apply concepts to their own workplace situations.Looking AheadThe integration of AI into DEI education opens new possibilities for how organizations approach inclusive leadership development. Organizations can also use Jennifer’s course to provide supplementary support for existing DEI initiatives, offering consistent coaching and feedback between formal training sessions.The broader implications for DEI education extend beyond individual learning experiences. As organizations seek to build more inclusive cultures, scalable tools that support continuous practice and development will become increasingly vital. The ability to gather data-driven insights into common challenges and learning patterns will help shape future program development. Jennifer's work in this space demonstrates one path forward: combining established DEI frameworks with new technologies to create more accessible, consistent, and measurable leadership development opportunities.Learn more about Jennifer Brown's work here.‍

November 12, 2024

Robin Nordmeyer

ADHD and Executive Functions Coach

With over 15 years of experience transforming the lives of individuals with ADHD, Robin Nordmeyer has built a reputation for helping career-driven professionals and entrepreneurs harness their unique strengths while navigating the complexities of ADHD. Breaking Through Barriers Specialized one-on-one coaching is a powerful tool for overcoming the challenges of ADHD. As awareness of ADHD through adulthood has grown, so has the demand for support and expert guidance to achieve productive, fulfilling careers or to balance complex demands as an entrepreneur. Yet there are barriers to accessibility, such as cost and availability, leaving countless professionals struggling alone. Having navigated her own ADHD journey while building a successful career, Robin brings both professional expertise and personal understanding to each client. Her approach stands out for its focus on leveraging natural ADHD traits and neurodivergent thinking rather than fighting against them. The methodology centers on helping her clients: Build on self-awareness and an understanding of their ADHD Champion strengths in the ways they are wired to succeed Boost executive function and soft skill capabilities to increase performance Shift from self-doubt and limiting beliefs to an actionable growth mindset Address common saboteurs interfering with productivity, like procrastination, perfectionism, and more Create sustainable work-life harmony that cultivates greater wellbeing, joy, and fulfillment Amigo Use Cases Robin envisions two powerful applications of Amigo’s technology. First, as an AI ADHD Coach that can extend her reach beyond the limitations of one-on-one sessions. This digital coach embodies her methodology and experience, providing personalized guidance and support to professionals whenever they need it most – whether that's during a midday productivity challenge or a late-night planning session. The second application focuses on revolutionizing her Productive Days training program. An AI course assistant transforms the learning experience by offering dynamic exercises, personalized discussions, and real-time role-playing scenarios. This means participants won't just learn about ADHD-friendly strategies – they'll actively practice and apply them in ways that match their unique thinking styles and challenges. "Traditional courses often fall short for ADHD learners because they're too rigid and lack in-the-moment support and encouragement to help them stick with it and stay on track. With AI assistance, we can create an improved learning approach adapting to each person's needs and energy levels in real time. The approach leads to better outcomes in engagement and program completion. Creating her Amigo Working closely with Amigo’s team, Robin created her digital twin by: Replicating her empathetic yet action-oriented coaching style Creating dynamic response patterns for common ADHD challenges and concerns Compiling a library consisting of 15 years of proven productivity and focus strategies For her Productive Days program, she worked with Amigo to improve learning outcomes by: Transforming her training experience into an interactive learning environment Designing transformational role-play scenarios to support skill and strategy development Offering real time, 24/7, on-demand support, whenever it is needed Providing support that translates beyond professional life, fostering a holistic approach to living and loving life with ADHD "What excites me most is how the AI can adapt to each person's unique ADHD presentation and learning style. If someone's struggling with time management during their peak creative hours, or needs extra support with project planning when energy is low, the AI will be there with relevant strategies and encouragement." What's Next The potential impact is extraordinary: professionals receiving guided practice for real-world scenarios, entrepreneurs getting just-in-time support as they build their businesses, and course participants experiencing truly personalized learning pathways. It's about making expert ADHD coaching and training accessible and adaptable to each person's unique journey as they need it. Looking ahead, Robin sees these AI tools as catalysts for a broader transformation in how ADHD professionals are supported. "We're not just scaling coaching – we're reimagining how professionals with ADHD can learn, grow, and thrive in their careers. Having this opportunity for employers and individuals impacted by ADHD aligns with my passion and mission to make ADHD Coaching support available to anyone.” Through the power of AI-enhanced coaching and training, she's helping create a future where ADHD professionals don't just survive – they thrive, innovate, and lead, supported by guidance that truly understands their unique way of thinking.’ Visit Robin Nordmeyer’s website to learn more about how AI Coach Robin can be a valued resource to support individuals, as well as employers, with navigating the challenges of ADHD. Robin’s Amigo can be found at coachrobin.amigo.ai.

November 12, 2024

Ruth Pearce

Enterprise and Organizational Coach

Ruth Pearce is a distinguished leader in enterprise coaching and corporate training, known for her seasoned approach to empowering leaders, inspiring innovation, and building resilience within organizations. Through her firm Pearce Insights, she has spent years helping Fortune 500 clients and individuals around the world achieve transformative growth. “Coaching is about transformation. It’s not just about setting goals; it’s about reshaping perspectives and empowering individuals to see their strengths in a new light.” Building Resilient - & Mentally Healthy - Organizations The workplace plays a vital role in promoting holistic well-being. In an organization, prioritizing mental health benefits everyone – from individual employees to senior leadership. By incorporating mental health coaching, organizations can transform how people operate and lead, shaping healthy communities where employees feel empowered to do their best work. “The secret to contentment in life - is finding what is unique to you & combining it with what's unique in others.” Building Ruth’s AI Protégé with Amigo Ruth worked with the Amigo team to build her AI coaching assistant Protégé, available 24/7 to provide clients with a consistent resource for feedback and growth between live sessions. Together, they worked to: Train Protégé on Ruth’s unique coaching approach, communication style, and voice Curate Protégé’s tone to be empathetic, encouraging, and solution-focused Develop a simple onboarding experience to help clients seamlessly integrate Protégé into their coaching journey Enable Protégé to tailor interactions based on deep individual and organizational context “Amigo’s team understood my vision and worked tirelessly to bring it to life. Their technology is not only secure and innovative but also aligns with the values I hold dear as a coach.” Protégé follows Ruth’s unique approach, integrating positive psychology, neuroscience-based leadership development, and adaptive thinking to challenge clients while fostering a safe space for exploration. Protégé tailors each interaction based on past sessions, curating hyper-personalized experiences for each client. In every session, it will: Guide clients through context and agenda-setting to explore past progress and current objectives Encourage self-discovery and ownership through open-ended questions and reflective listening Seamlessly transition between exploration and action, enabling clients to self-reflect and develop concrete strategies Help clients consolidate insights and structure action plans to maintain accountability The future of coaching For Ruth, Amigo (and Protégé) represents the future of coaching: accessible, impactful, and deeply personalized. With her AI coaching assistant, Ruth can now make her expertise more accessible without compromising the personal touch that defines her work – allowing her to deliver transformative outcomes and help more clients become confident, open, and prepared for future challenges across their personal and professional lives.

December 22, 2024