Grace Clarke

Marketing Consultant

Co-Founder, CEO

Grace Clarke is a marketing strategist and growth consultant whose methodologies have influenced some of the most recognized brands in technology, media, and retail. Today, Grace's consulting work spans major technology, media, and consumer companies including Google, NPR, Target, Shopify, and Jones Road Beauty. She is also the founder of the Gen Z Board of Directors, the largest qualitative insights project focused on Gen Z consumers. Her unique combination of editorial expertise, brand building, and consumer insights has shaped her distinct approach to marketing strategy and growth.

Building Flywheels, Not Funnels

Grace's approach rejects conventional marketing playbooks in favor of building sustainable growth engines. Rather than focusing on short-term customer acquisition, she helps DTC brands create self-reinforcing loops that drive compounding growth and turn customers into advocates. This anti-playbook approach emerges from years of observing how the most successful brands actually grow.

Her work centers on analyzing market movements and translating them into actionable strategies for each brand's unique context. By examining what's working across different companies and industries, she develops customized strategies that build on themselves over time, generating increasingly stronger returns as customer advocacy fuels organic growth.

The Strategic Access Problem

"Working with brands across every stage and scale, I noticed a consistent challenge: companies don't just need periodic strategy sessions - they need ongoing access to current market intelligence. The pace of change demands it."

Trends move fast and don't align with scheduled consulting sessions. This timing mismatch often leads to missed opportunities or delayed responses to market changes. This observation sparked a bigger question: How can up-to-date marketing intelligence be made more accessible and affordable without sacrificing quality?

A Journey to Scale

Grace began exploring solutions to this challenge by building her own AI clone. Recognizing the market need for continuous strategic guidance, she saw AI as a way to scale her methodology beyond the constraints of traditional consulting. Her early experiments with AI development confirmed the potential, but also revealed the complexity of capturing and deploying strategic thinking at scale.

The collaboration with Amigo emerged from this initial exploration. Together, we developed Grace AI, allowing Grace to “clone her mind” for her clients. This digital consultant is updated weekly with Grace’s latest real-world learnings and observations, providing:

Access to unique approaches to building sustainable growth engines
Customized brainstorming sessions that draw from Grace's experience with hundreds of brands
Continuous access to evolving strategic insights from current client work and market observations
Real-time analysis of market trends and their implications from Grace’s point of view

"The reality is, I can only be in so many rooms. Grace AI also lets me share my strategic thinking and market intelligence with every brand that needs it, not just the few I can work with directly. It removes the traditional barriers of time and cost that kept many brands from accessing this level of strategic support."

Future Vision

For Grace, this shift to AI-enabled consulting marks just the beginning. By analyzing patterns in consultation topics and strategic needs, her Amigo can evolve to identify when brands would benefit most from direct collaboration with Grace herself. This creates a more intelligent bridge between AI-enabled support and human strategic partnership.

The model could also expand into collaborative learning, where insights generated from one brand's success contribute to a broader understanding of market dynamics—while maintaining confidentiality. This network effect would create an ever-more sophisticated understanding of what drives sustainable growth, particularly valuable for emerging categories and markets.

Visit Grace Clarke’s website to learn more about her unique approach to growing brands and the transformative work she has done for her clients.

Begin your journey here.

Create your Amigo

Dr. Jeff Holmes

Executive Leadership Coach and Management Consultant

Dr. Holmes is an executive leadership coach, management consultant and trainer for leaders across numerous industries globally. He serves as a trusted strategic advisor, helping leaders scale up their impact in their teams and organizations. With a proven track record, Dr. Holmes holds a Master in Business Science and Doctorate in Identity Development and has founded both non- and for-profit organizations. He brings thousands of hours of experience and is passionate about helping people reach their full potential. “We can pay people for their presence but we have to win their heart. The way we operate, honor and lead our people can create a foundation of Psychological Capital which allows them to fully invest” The Road to Transformational Leadership Dr. Holmes' approach distinguishes itself through its deep integration of identity development research and practical leadership wisdom. Drawing from his doctorate in identity development and three decades of experience across corporate and non-profit sectors, he guides clients toward authentic transformation through: Research-backed leadership competency development Purpose and identity alignment Deep personal reflection and growth Transformational decision-making frameworks Executive presence cultivation Meaning-centered perspective development “The impact lies in having access to my executive coaching precisely when you need guidance. We understand that organizational challenges are not bound to a specific time. Unconstrained by scheduling, Coach Jeff AI is always there to support your leadership journey.” Creating Coach Jeff AI In collaboration with the Amigo team, Dr. Holmes has developed five distinct modes that emulate his distinct coaching practices, available at any time to support leaders: Goal Setting: Creating SMART goals that align with personal purpose and aspirations Balancing short-term achievements with long-term vision Establishing meaningful metrics for success Standard Coaching: Providing structured leadership competency development Offering evidence-based approaches to decision-making challenges Building accountability with measurable progress tracking Daily / Weekly Planning: Breaking down SMART goals into actionable daily and weekly tasks Prioritizing activities based on urgency, importance, and energy levels Providing accountability and support in reaching short-term milestones Role Play: Creating safe spaces to develop authentic leadership presence Providing immediate feedback on executive communication Building confidence through iterative scenarios Brainstorm: Generating fresh perspectives on complex situations Breaking down organizational challenges into actionable frameworks Balancing visionary thinking with practical execution “This is so, so good. I'm loving it. I tell everybody I've talked to. When I first thought about building an AI Coach, I was skeptical. And now that I’m experiencing it, I think this is remarkable. Really helpful.” What's Next Through Coach Jeff AI, organizations will gain unprecedented insights into leadership development across their teams. Amigo’s analytics dashboard will provide aggregated, anonymous data from AI coaching sessions to deliver actionable insights: Leadership Development Patterns: Which coaching approaches and competencies prove most effective for different management levels, from emerging leaders to senior executives Organizational Trends: Common challenges and successful solutions across teams and departments, helping identify systemic needs and opportunities Impact Metrics: How coaching engagement correlates with key performance indicators and leadership effectiveness over time This data-driven approach will help organizations make informed decisions about leadership development investments and understand where additional support may be needed. For boards and senior executives, this creates a reality where they’re able to: Effectively map leadership competency development across the organization Track executive readiness and succession planning Increase the ROI of leadership development through coaching sessions Create development programs based on real leadership data With AI-enhanced coaching, Dr. Holmes is able to serve tenfold more organizations, providing personalized, research-backed leadership development to every executive while gaining the insights needed to continuously improve their leadership development strategies. This creates more purposeful, effective, and fulfilled leadership at every level. You can learn more about Dr. Holmes’ deep experience in identity development and leadership transformation through his proven coaching practice on his website.

December 4, 2024

Roger DeWitt

ADHD Coach

Meet Roger DeWitt - a Master Certified ADHD Coach who's spent over two decades helping creative minds flourish. As a senior trainer at the ADD Coach Academy and a performing artist himself, Roger brings an electric blend of professional expertise and creative spirit to the world of ADHD coaching. Creative Mastery Meets ADHD Expertise With decades of experience in Broadway, TV, and theater, Roger brings showmanship and creative energy to his coaching. He understands the creative mind, making him particularly effective with artists and creative professionals who often feel misunderstood by traditional coaching approaches. His signature style blends direct feedback with irreverent humor, creating an environment where clients feel both challenged and supported. It's this distinctive mix of performance artistry, ADHD expertise, and positive psychology—delivered with a playful personality—that enables him to help clients harness their creative energy rather than contain it. A Vision for Change “One of the biggest things I have been experiencing of late is that after 23 years of coaching experience in private practice, I have seen time and again that there are people who really need coaching and either can’t afford it or don’t want to talk to another human being because of shame or stigma.” Roger's vision for AI coaching stems from a clear-eyed view of the industry's future. With major institutions like Stanford conducting clinical trials of AI therapists, the integration of AI into coaching is becoming inevitable. His perspective is that the coaching industry must proactively shape this transformation rather than react to it. The risk, as he sees it, is that without professional coaches leading the way, the market could be flooded with AI coaching solutions created by those without real coaching expertise or understanding of professional standards. "AI is coming to coaching, whether we're ready for it or not. For us coaches, getting ahead of this trend is an opportunity to future-proof our practice, magnify our impact, and not only steer the industry but, dare I say, save it." Introducing AI Roger In collaboration with Amigo's team, Roger transformed his decades of experience into an AI coaching system that maintains the high standards he's known for, capable of delivering three different modes: Standard Coaching Sessions, Brainstorm Sessions, and Accountability (Do It Now!) Sessions that are focused on helping clients with ADHD complete tasks. Current clients report that sessions feel remarkably similar to working with Roger himself, and coaching assessors have validated its performance at an exceptional professional level. “I've had some great sessions with AI Roger! I was a tiny bit skeptical at first after many times shouting at ChatGPT in frustration, but this is something completely different and has already led me to a fair few great ideas and revelations!” - Client AI Roger offers: Complete coaching conversations that adapt to each client's needs Session-to-session memory that builds meaningful coaching relationships Roger's signature blend of directness, compassion, and humor Full year of coaching access for less than the cost of a single human session Surprising Insights The experience of launching AI Roger has highlighted several unique advantages of using AI that complement traditional coaching even more than anticipated. The Freedom to Be Vulnerable: One of the most striking revelations has been how the AI format removes social barriers. Clients report discussing topics with AI Roger that they haven’t even shared with him before. The AI creates a uniquely safe space for working through struggles or personal challenges that might feel embarrassing to discuss even with a human coach. “I got emotional at one point and dropped my mask because I was less worried about being judged. I was able to be more vulnerable. And it’s based on Roger - who I love and trust!” - Client Perfect Recall as a Game-Changer: The AI's comprehensive memory of past conversations and client attributes has proved more valuable than anticipated. While human coaches take notes and review them between sessions, AI Roger weaves together insights from every previous conversation automatically, spotting patterns and building on past breakthroughs in ways that surprised even Roger. The Power of "Right Now" Support: The 24/7 availability has emerged as a crucial feature rather than just a convenience. Clients are using this flexibility in sophisticated ways—processing challenges in real-time, getting support during late-night sessions, or catching up during weekend quiet moments. This immediate accessibility helps clients develop better self-management skills by allowing them to engage with coaching exactly when they need it most. Impact & Future Vision The response has been remarkable. AI Roger has conducted 300+ sessions over a 90-day window, across a base of 30+ clients. Clients are discovering that working with AI Coach Roger provides not just accessibility, but a genuinely engaging and effective coaching experience. Through his Amigo, Roger is aiming to create a future where quality ADHD coaching is available to anyone who needs it, while maintaining the personal touch that makes his coaching transformative. Experience AI Roger for yourself here.

November 12, 2024

Robin Nordmeyer

ADHD and Executive Functions Coach

With over 15 years of experience transforming the lives of individuals with ADHD, Robin Nordmeyer has built a reputation for helping career-driven professionals and entrepreneurs harness their unique strengths while navigating the complexities of ADHD. Breaking Through Barriers Specialized one-on-one coaching is a powerful tool for overcoming the challenges of ADHD. As awareness of ADHD through adulthood has grown, so has the demand for support and expert guidance to achieve productive, fulfilling careers or to balance complex demands as an entrepreneur. Yet there are barriers to accessibility, such as cost and availability, leaving countless professionals struggling alone. Having navigated her own ADHD journey while building a successful career, Robin brings both professional expertise and personal understanding to each client. Her approach stands out for its focus on leveraging natural ADHD traits and neurodivergent thinking rather than fighting against them. The methodology centers on helping her clients: Build on self-awareness and an understanding of their ADHD Champion strengths in the ways they are wired to succeed Boost executive function and soft skill capabilities to increase performance Shift from self-doubt and limiting beliefs to an actionable growth mindset Address common saboteurs interfering with productivity, like procrastination, perfectionism, and more Create sustainable work-life harmony that cultivates greater wellbeing, joy, and fulfillment Amigo Use Cases Robin envisions two powerful applications of Amigo’s technology. First, as an AI ADHD Coach that can extend her reach beyond the limitations of one-on-one sessions. This digital coach embodies her methodology and experience, providing personalized guidance and support to professionals whenever they need it most – whether that's during a midday productivity challenge or a late-night planning session. The second application focuses on revolutionizing her Productive Days training program. An AI course assistant transforms the learning experience by offering dynamic exercises, personalized discussions, and real-time role-playing scenarios. This means participants won't just learn about ADHD-friendly strategies – they'll actively practice and apply them in ways that match their unique thinking styles and challenges. "Traditional courses often fall short for ADHD learners because they're too rigid and lack in-the-moment support and encouragement to help them stick with it and stay on track. With AI assistance, we can create an improved learning approach adapting to each person's needs and energy levels in real time. The approach leads to better outcomes in engagement and program completion. Creating her Amigo Working closely with Amigo’s team, Robin created her digital twin by: Replicating her empathetic yet action-oriented coaching style Creating dynamic response patterns for common ADHD challenges and concerns Compiling a library consisting of 15 years of proven productivity and focus strategies For her Productive Days program, she worked with Amigo to improve learning outcomes by: Transforming her training experience into an interactive learning environment Designing transformational role-play scenarios to support skill and strategy development Offering real time, 24/7, on-demand support, whenever it is needed Providing support that translates beyond professional life, fostering a holistic approach to living and loving life with ADHD "What excites me most is how the AI can adapt to each person's unique ADHD presentation and learning style. If someone's struggling with time management during their peak creative hours, or needs extra support with project planning when energy is low, the AI will be there with relevant strategies and encouragement." What's Next The potential impact is extraordinary: professionals receiving guided practice for real-world scenarios, entrepreneurs getting just-in-time support as they build their businesses, and course participants experiencing truly personalized learning pathways. It's about making expert ADHD coaching and training accessible and adaptable to each person's unique journey as they need it. Looking ahead, Robin sees these AI tools as catalysts for a broader transformation in how ADHD professionals are supported. "We're not just scaling coaching – we're reimagining how professionals with ADHD can learn, grow, and thrive in their careers. Having this opportunity for employers and individuals impacted by ADHD aligns with my passion and mission to make ADHD Coaching support available to anyone.” Through the power of AI-enhanced coaching and training, she's helping create a future where ADHD professionals don't just survive – they thrive, innovate, and lead, supported by guidance that truly understands their unique way of thinking.’ Visit Robin Nordmeyer’s website to learn more about how AI Coach Robin can be a valued resource to support individuals, as well as employers, with navigating the challenges of ADHD. Robin’s Amigo can be found at coachrobin.amigo.ai.