The Future of Expertise: Introducing Amigo

Announcing our $6.3M funding co-led by General Catalyst & GSV Ventures.

Meet the Experts

Grace Clarke

Marketing Consultant

Grace Clarke is a marketing strategist and growth consultant whose methodologies have influenced some of the most recognized brands in technology, media, and retail. Today, Grace's consulting work spans major technology, media, and consumer companies including Google, NPR, Target, Shopify, and Jones Road Beauty. She is also the founder of the Gen Z Board of Directors, the largest qualitative insights project focused on Gen Z consumers. Her unique combination of editorial expertise, brand building, and consumer insights has shaped her distinct approach to marketing strategy and growth. Building Flywheels, Not Funnels Grace's approach rejects conventional marketing playbooks in favor of building sustainable growth engines. Rather than focusing on short-term customer acquisition, she helps DTC brands create self-reinforcing loops that drive compounding growth and turn customers into advocates. This anti-playbook approach emerges from years of observing how the most successful brands actually grow. Her work centers on analyzing market movements and translating them into actionable strategies for each brand's unique context. By examining what's working across different companies and industries, she develops customized strategies that build on themselves over time, generating increasingly stronger returns as customer advocacy fuels organic growth. The Strategic Access Problem "Working with brands across every stage and scale, I noticed a consistent challenge: companies don't just need periodic strategy sessions - they need ongoing access to current market intelligence. The pace of change demands it." Trends move fast and don't align with scheduled consulting sessions. This timing mismatch often leads to missed opportunities or delayed responses to market changes. This observation sparked a bigger question: How can up-to-date marketing intelligence be made more accessible and affordable without sacrificing quality? A Journey to Scale Grace began exploring solutions to this challenge by building her own AI clone. Recognizing the market need for continuous strategic guidance, she saw AI as a way to scale her methodology beyond the constraints of traditional consulting. Her early experiments with AI development confirmed the potential, but also revealed the complexity of capturing and deploying strategic thinking at scale. The collaboration with Amigo emerged from this initial exploration. Together, we developed Grace AI, allowing Grace to “clone her mind” for her clients. This digital consultant is updated weekly with Grace’s latest real-world learnings and observations, providing: Access to unique approaches to building sustainable growth engines Customized brainstorming sessions that draw from Grace's experience with hundreds of brands Continuous access to evolving strategic insights from current client work and market observations Real-time analysis of market trends and their implications from Grace’s point of view "The reality is, I can only be in so many rooms. Grace AI also lets me share my strategic thinking and market intelligence with every brand that needs it, not just the few I can work with directly. It removes the traditional barriers of time and cost that kept many brands from accessing this level of strategic support." Future Vision For Grace, this shift to AI-enabled consulting marks just the beginning. By analyzing patterns in consultation topics and strategic needs, her Amigo can evolve to identify when brands would benefit most from direct collaboration with Grace herself. This creates a more intelligent bridge between AI-enabled support and human strategic partnership. The model could also expand into collaborative learning, where insights generated from one brand's success contribute to a broader understanding of market dynamics—while maintaining confidentiality. This network effect would create an ever-more sophisticated understanding of what drives sustainable growth, particularly valuable for emerging categories and markets. Visit Grace Clarke’s website to learn more about her unique approach to growing brands and the transformative work she has done for her clients.

November 12, 2024

Roger DeWitt

ADHD Coach

Meet Roger DeWitt - a Master Certified ADHD Coach who's spent over two decades helping creative minds flourish. As a senior trainer at the ADD Coach Academy and a performing artist himself, Roger brings an electric blend of professional expertise and creative spirit to the world of ADHD coaching. Creative Mastery Meets ADHD Expertise With decades of experience in Broadway, TV, and theater, Roger brings showmanship and creative energy to his coaching. He understands the creative mind, making him particularly effective with artists and creative professionals who often feel misunderstood by traditional coaching approaches. His signature style blends direct feedback with irreverent humor, creating an environment where clients feel both challenged and supported. It's this distinctive mix of performance artistry, ADHD expertise, and positive psychology—delivered with a playful personality—that enables him to help clients harness their creative energy rather than contain it. A Vision for Change “One of the biggest things I have been experiencing of late is that after 23 years of coaching experience in private practice, I have seen time and again that there are people who really need coaching and either can’t afford it or don’t want to talk to another human being because of shame or stigma.” Roger's vision for AI coaching stems from a clear-eyed view of the industry's future. With major institutions like Stanford conducting clinical trials of AI therapists, the integration of AI into coaching is becoming inevitable. His perspective is that the coaching industry must proactively shape this transformation rather than react to it. The risk, as he sees it, is that without professional coaches leading the way, the market could be flooded with AI coaching solutions created by those without real coaching expertise or understanding of professional standards. "AI is coming to coaching, whether we're ready for it or not. For us coaches, getting ahead of this trend is an opportunity to future-proof our practice, magnify our impact, and not only steer the industry but, dare I say, save it." Introducing AI Roger In collaboration with Amigo's team, Roger transformed his decades of experience into an AI coaching system that maintains the high standards he's known for, capable of delivering three different modes: Standard Coaching Sessions, Brainstorm Sessions, and Accountability (Do It Now!) Sessions that are focused on helping clients with ADHD complete tasks. Current clients report that sessions feel remarkably similar to working with Roger himself, and coaching assessors have validated its performance at an exceptional professional level. “I've had some great sessions with AI Roger! I was a tiny bit skeptical at first after many times shouting at ChatGPT in frustration, but this is something completely different and has already led me to a fair few great ideas and revelations!” - Client AI Roger offers: Complete coaching conversations that adapt to each client's needs Session-to-session memory that builds meaningful coaching relationships Roger's signature blend of directness, compassion, and humor Full year of coaching access for less than the cost of a single human session Surprising Insights The experience of launching AI Roger has highlighted several unique advantages of using AI that complement traditional coaching even more than anticipated. The Freedom to Be Vulnerable: One of the most striking revelations has been how the AI format removes social barriers. Clients report discussing topics with AI Roger that they haven’t even shared with him before. The AI creates a uniquely safe space for working through struggles or personal challenges that might feel embarrassing to discuss even with a human coach. “I got emotional at one point and dropped my mask because I was less worried about being judged. I was able to be more vulnerable. And it’s based on Roger - who I love and trust!” - Client Perfect Recall as a Game-Changer: The AI's comprehensive memory of past conversations and client attributes has proved more valuable than anticipated. While human coaches take notes and review them between sessions, AI Roger weaves together insights from every previous conversation automatically, spotting patterns and building on past breakthroughs in ways that surprised even Roger. The Power of "Right Now" Support: The 24/7 availability has emerged as a crucial feature rather than just a convenience. Clients are using this flexibility in sophisticated ways—processing challenges in real-time, getting support during late-night sessions, or catching up during weekend quiet moments. This immediate accessibility helps clients develop better self-management skills by allowing them to engage with coaching exactly when they need it most. Impact & Future Vision The response has been remarkable. AI Roger has conducted 300+ sessions over a 90-day window, across a base of 30+ clients. Clients are discovering that working with AI Coach Roger provides not just accessibility, but a genuinely engaging and effective coaching experience. Through his Amigo, Roger is aiming to create a future where quality ADHD coaching is available to anyone who needs it, while maintaining the personal touch that makes his coaching transformative. Experience AI Roger for yourself here.

November 12, 2024

Sherri Fisher

Coach, Author, and Speaker

For over two decades, Sherri Fisher has specialized in helping professionals, students, and parents overcome learning and executive function challenges. As an inaugural member of the University of Pennsylvania's Master of Positive Psychology (MAPP) program, she studied under the field's founding researchers while developing practical applications for learning support. Through her private coaching practice, publishing books including "The Effort Myth," and doing speaking engagements, she's guided thousands of students and professionals in developing strategies that align with their natural strengths. Her methodology combines positive psychology principles with specialized teaching expertise to help clients who think and work differently achieve success in their own way.

November 12, 2024

Jennifer Brown

Author, Speaker, and DEI Thought Leader

Jennifer Brown (she/her) stands at the forefront of diversity, equity, and inclusion thought leadership. A highly sought-after speaker, award-winning entrepreneur, and best-selling author, Jennifer has dedicated her career to helping organizations build more inclusive cultures where all employees can thrive.With over two decades of experience working with Fortune 500 companies including Google, IBM, Intel, and LinkedIn, Jennifer brings unparalleled expertise to the DEI space. Her work extends beyond corporate settings to leading research institutions like the Mayo Clinic and prestigious business schools including Columbia and Kellogg. As a member of L'Oréal's Global Diversity and Inclusion Advisory Board and cultural intelligence consultancy Sparks & Honey's Influencer Advisory Board, she continues to shape the future of workplace inclusion at the highest levels.The Missing Link in DEI EducationAs the author of "How to Be an Inclusive Leader," Jennifer has witnessed firsthand how leaders can struggle to translate DEI concepts into practical action."After reading a book or attending a training session, leaders often want more guidance. They reach out asking for ongoing support and safe spaces to learn. But traditional consulting models can't scale to meet this need – there simply aren't enough hours in the day to provide the kind of consistent, personalized guidance each leader requires."This gap between knowledge and practice emerged as a critical challenge in Jennifer's career work. She observed that while leaders could grasp DEI concepts intellectually through reading and training, they often struggled with practical implementation. The journey to becoming an inclusive leader requires more than understanding – it demands ongoing practice, real-time feedback, and a safe space to work through challenges.Bringing DEI Education to Life Through AIAfter years of witnessing these struggles firsthand, Jennifer recognized that AI technology could bridge this crucial gap. By creating an AI-enabled learning experience, she could provide leaders with a trusted partner for practicing difficult conversations, working through real scenarios, and receiving immediate guidance tailored to their specific challenges. This approach would allow leaders to move beyond theoretical understanding to develop the practical skills and confidence needed for authentic inclusive leadership.In collaboration with Amigo, Jennifer is creating an AI companion course that transforms her book's frameworks into interactive learning experiences. This innovative approach maintains the authenticity and expertise that readers expect from Jennifer while providing personalized, on-demand guidance through exercises that deepen understanding and build practical skills."AI offers something unique – the ability to provide private, judgment-free spaces where leaders can explore vulnerable topics, practice crucial conversations, and receive immediate guidance based on their specific challenges. It's about creating more opportunities for meaningful practice and reflection that lead to real behavior change."AI Jennifer creates powerful learning moments through a wide range of exercises, such as:Personal Reflection: Identity exploration exercises guide clients through examining their own social and cultural identities, helping them understand how these shape their worldview and leadership approach. AI Jennifer creates a safe space for vulnerable reflection, asking thought-provoking questions and offering supportive guidance based on Jennifer's expertise.Practicing Skills: Through role play exercises, clients can practice responding to real-world scenarios such as addressing microaggressions or proposing new DEI initiatives. AI Jennifer provides immediate feedback and coaching, helping leaders build confidence in having difficult conversations and driving meaningful change.Strategic Action Planning: Personalized planning exercises help clients translate insights into action. AI Jennifer guides them through developing specific, measurable goals and identifying concrete steps they can take to become more effective allies in their organizations.Storytelling for Impact: Collaborative exercises help clients craft compelling narratives about their own DEI journey using specific frameworks. AI Jennifer helps users shape their experiences into powerful stories that can inspire and influence others.A Vision for Inclusive Leadership DevelopmentJennifer's AI companion course represents a bold step forward in DEI education."This is about creating a transformative learning experience that meets leaders where they are and guides them through their personal journey of growth."The AI provides several unique advantages:Safe Space for Practice: Leaders can work through sensitive topics and practice difficult conversations in a private, judgment-free environment.Consistent Support: Users can engage with the material at their own pace, with 24/7 access to guidance and feedback.Personalized Learning: The AI adapts to each user's needs, providing relevant examples and challenges based on their role, industry, and experience level.Practical Application: Interactive exercises help users immediately apply concepts to their own workplace situations.Looking AheadThe integration of AI into DEI education opens new possibilities for how organizations approach inclusive leadership development. Organizations can also use Jennifer’s course to provide supplementary support for existing DEI initiatives, offering consistent coaching and feedback between formal training sessions.The broader implications for DEI education extend beyond individual learning experiences. As organizations seek to build more inclusive cultures, scalable tools that support continuous practice and development will become increasingly vital. The ability to gather data-driven insights into common challenges and learning patterns will help shape future program development. Jennifer's work in this space demonstrates one path forward: combining established DEI frameworks with new technologies to create more accessible, consistent, and measurable leadership development opportunities.Learn more about Jennifer Brown's work here.‍

November 12, 2024

Robin Nordmeyer

ADHD and Executive Functions Coach

With over 15 years of experience transforming the lives of individuals with ADHD, Robin Nordmeyer has built a reputation for helping career-driven professionals and entrepreneurs harness their unique strengths while navigating the complexities of ADHD. Breaking Through Barriers Specialized one-on-one coaching is a powerful tool for overcoming the challenges of ADHD. As awareness of ADHD through adulthood has grown, so has the demand for support and expert guidance to achieve productive, fulfilling careers or to balance complex demands as an entrepreneur. Yet there are barriers to accessibility, such as cost and availability, leaving countless professionals struggling alone. Having navigated her own ADHD journey while building a successful career, Robin brings both professional expertise and personal understanding to each client. Her approach stands out for its focus on leveraging natural ADHD traits and neurodivergent thinking rather than fighting against them. The methodology centers on helping her clients: Build on self-awareness and an understanding of their ADHD Champion strengths in the ways they are wired to succeed Boost executive function and soft skill capabilities to increase performance Shift from self-doubt and limiting beliefs to an actionable growth mindset Address common saboteurs interfering with productivity, like procrastination, perfectionism, and more Create sustainable work-life harmony that cultivates greater wellbeing, joy, and fulfillment Amigo Use Cases Robin envisions two powerful applications of Amigo’s technology. First, as an AI ADHD Coach that can extend her reach beyond the limitations of one-on-one sessions. This digital coach embodies her methodology and experience, providing personalized guidance and support to professionals whenever they need it most – whether that's during a midday productivity challenge or a late-night planning session. The second application focuses on revolutionizing her Productive Days training program. An AI course assistant transforms the learning experience by offering dynamic exercises, personalized discussions, and real-time role-playing scenarios. This means participants won't just learn about ADHD-friendly strategies – they'll actively practice and apply them in ways that match their unique thinking styles and challenges. "Traditional courses often fall short for ADHD learners because they're too rigid and lack in-the-moment support and encouragement to help them stick with it and stay on track. With AI assistance, we can create an improved learning approach adapting to each person's needs and energy levels in real time. The approach leads to better outcomes in engagement and program completion. Creating her Amigo Working closely with Amigo’s team, Robin created her digital twin by: Replicating her empathetic yet action-oriented coaching style Creating dynamic response patterns for common ADHD challenges and concerns Compiling a library consisting of 15 years of proven productivity and focus strategies For her Productive Days program, she worked with Amigo to improve learning outcomes by: Transforming her training experience into an interactive learning environment Designing transformational role-play scenarios to support skill and strategy development Offering real time, 24/7, on-demand support, whenever it is needed Providing support that translates beyond professional life, fostering a holistic approach to living and loving life with ADHD "What excites me most is how the AI can adapt to each person's unique ADHD presentation and learning style. If someone's struggling with time management during their peak creative hours, or needs extra support with project planning when energy is low, the AI will be there with relevant strategies and encouragement." What's Next The potential impact is extraordinary: professionals receiving guided practice for real-world scenarios, entrepreneurs getting just-in-time support as they build their businesses, and course participants experiencing truly personalized learning pathways. It's about making expert ADHD coaching and training accessible and adaptable to each person's unique journey as they need it. Looking ahead, Robin sees these AI tools as catalysts for a broader transformation in how ADHD professionals are supported. "We're not just scaling coaching – we're reimagining how professionals with ADHD can learn, grow, and thrive in their careers. Having this opportunity for employers and individuals impacted by ADHD aligns with my passion and mission to make ADHD Coaching support available to anyone.” Through the power of AI-enhanced coaching and training, she's helping create a future where ADHD professionals don't just survive – they thrive, innovate, and lead, supported by guidance that truly understands their unique way of thinking.’ Visit Robin Nordmeyer’s website to learn more about how AI Coach Robin can be a valued resource to support individuals, as well as employers, with navigating the challenges of ADHD. Robin’s Amigo can be found at coachrobin.amigo.ai.

November 12, 2024

Sharon Danzger

Productivity and Leadership Coach

An accomplished executive coach and corporate trainer, Sharon Danzger combines business acumen with the science of positive psychology to help professionals enhance productivity, performance, and well-being. As the founder of Control Chaos and author of "Super-Productive: 120 Strategies to Do More and Stress Less," she brings an evidence-based approach to transforming how people work and lead. "The path to productivity isn't only about managing tasks on your to-do list. To be most impactful, you need to manage your energy, time, and focus." The Missing Middle In today's organizations, high-quality coaching remains a luxury reserved primarily for senior leaders. Mid-level and emerging leaders – the backbone of organizational success – are often left to navigate complex challenges alone or with minimal support. As organizations face increasing complexity and change, the need to democratize access to coaching has never been more urgent. “A leader’s greatest strength lies in understanding people, not just managing tasks. When we lead with empathy, we build trust and inspire motivation and commitment.” The Foundation of Change Sharon's approach stands out through its blend of academic rigor and practical application. Drawing from her background in finance and positive psychology she helps clients create sustainable change through: Evidence-based productivity strategies Well-being and emotional regulation techniques Structured experimentation and reflection Growth mindset development Real-time confidence building Cognitive reframing and perspective-taking Creating Coach Sharon 2.0 Working with Amigo's team, Sharon has developed three distinct modes that capture different aspects of her coaching practice, available 24/7 to support leaders whenever they need guidance: Coaching with Sharon 2.0: Providing a structured-yet-flexible coaching framework Building accountability and progress tracking Providing real-time leadership strategy recommendations Offering evidence-based support for productivity challenges Role Play mode: Simulating challenging workplace conversations (like providing difficult feedback) Creating safe spaces to experiment with new leadership approaches Providing immediate and supportive feedback on communication style Building confidence through repeated practice Brainstorming mode: Facilitating creative problem-solving sessions Helping break down complex challenges into actionable steps Generating fresh perspectives on stuck situations Expanding possibilities while maintaining practical focus "The power of Coach Sharon 2.0 lies in the ability to get the support you need precisely when you need it; whether that's a coaching conversation, role playing the delivery of critical feedback, or thinking through a complex challenge. Unconstrained by scheduling and time zones, Coach Sharon 2.0 is always there when you need her most." What's Next Through Sharon's AI coach, organizations can gain unique insights into how their employees work, learn, and grow. Each coaching session contributes to a rich, multidimensional understanding of an employee’s development. These insights, anonymously aggregated, will help organizations make data-driven decisions about leadership development investments. For the first time, companies can quantitatively track how different coaching interventions impact employee growth, satisfaction, and performance. They'll understand which productivity strategies resonate most with different types of managers, what leadership challenges are most pressing at different organizational levels, and how well-being factors influence performance over time. For HR leaders and senior executives, this means finally being able to: Identify skill gaps across management layers Track sentiment trends and early warning signs Measure the ROI of coaching investments Customize development programs based on real data Through the power of AI-enhanced coaching, Sharon envisions a future where organizations can provide personalized, evidence-based development support to every employee while gaining the insights needed to continuously improve their leadership development strategies. It's about creating a more empowered, productive, and fulfilled workforce at every level. You can visit Sharon Danzger’s website to learn more about her coaching practice. Sharon’s digital twin, Coach Sharon 2.0, can be found at sharon.amigo.ai.

November 12, 2024