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Home
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About Us
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Stories
About Us

Ruth Pearce

Enterprise and Organizational Coach

Ali Khokhar
Co-Founder, CEO
Coaching
Ali Khokhar
Co-Founder, CEO

Ruth Pearce is a distinguished leader in enterprise coaching and corporate training, known for her seasoned approach to empowering leaders, inspiring innovation, and building resilience within organizations. Through her firm Pearce Insights, she has spent years helping Fortune 500 clients and individuals around the world achieve transformative growth.  

“Coaching is about transformation. It’s not just about setting goals; it’s about reshaping perspectives and empowering individuals to see their strengths in a new light.” 

Building Resilient - & Mentally Healthy - Organizations

The workplace plays a vital role in promoting holistic well-being. In an organization, prioritizing mental health benefits everyone – from individual employees to senior leadership. By incorporating mental health coaching, organizations can transform how people operate and lead, shaping healthy communities where employees feel empowered to do their best work.

“The secret to contentment in life - is finding what is unique to you & combining it with what's unique in others.”

Building Ruth’s AI Protégé with Amigo

Ruth worked with the Amigo team to build her AI coaching assistant Protégé, available 24/7 to provide clients with a consistent resource for feedback and growth between live sessions. Together, they worked to: 

  • Train Protégé on Ruth’s unique coaching approach, communication style, and voice
  • Curate Protégé’s tone to be empathetic, encouraging, and solution-focused
  • Develop a simple onboarding experience to help clients seamlessly integrate Protégé into their coaching journey
  • Enable Protégé to tailor interactions based on deep individual and organizational context 
“Amigo’s team understood my vision and worked tirelessly to bring it to life. Their technology is not only secure and innovative but also aligns with the values I hold dear as a coach.”

Protégé follows Ruth’s unique approach, integrating positive psychology, neuroscience-based leadership development, and adaptive thinking to challenge clients while fostering a safe space for exploration. Protégé tailors each interaction based on past sessions, curating hyper-personalized experiences for each client. In every session, it will: 

  • Guide clients through context and agenda-setting to explore past progress and current objectives
  • Encourage self-discovery and ownership through open-ended questions and reflective listening 
  • Seamlessly transition between exploration and action, enabling clients to self-reflect and develop concrete strategies
  • Help clients consolidate insights and structure action plans to maintain accountability 

The future of coaching 

For Ruth, Amigo (and Protégé) represents the future of coaching: accessible, impactful, and deeply personalized. With her AI coaching assistant, Ruth can now make her expertise more accessible without compromising the personal touch that defines her work – allowing her to deliver transformative outcomes and help more clients become confident, open, and prepared for future challenges across their personal and professional lives.

Learn more about Protégé and hybrid coaching with Ruth here.

Begin your journey here.

Create your Amigo

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Robin Nordmeyer

ADHD and Executive Functions Coach

With over 15 years of experience transforming the lives of individuals with ADHD, Robin Nordmeyer has built a reputation for helping career-driven professionals and entrepreneurs harness their unique strengths while navigating the complexities of ADHD. Breaking Through Barriers Specialized one-on-one coaching is a powerful tool for overcoming the challenges of ADHD. As awareness of ADHD through adulthood has grown, so has the demand for support and expert guidance to achieve productive, fulfilling careers or to balance complex demands as an entrepreneur. Yet there are barriers to accessibility, such as cost and availability, leaving countless professionals struggling alone. Having navigated her own ADHD journey while building a successful career, Robin brings both professional expertise and personal understanding to each client. Her approach stands out for its focus on leveraging natural ADHD traits and neurodivergent thinking rather than fighting against them. The methodology centers on helping her clients: Build on self-awareness and an understanding of their ADHD Champion strengths in the ways they are wired to succeed Boost executive function and soft skill capabilities to increase performance Shift from self-doubt and limiting beliefs to an actionable growth mindset Address common saboteurs interfering with productivity, like procrastination, perfectionism, and more Create sustainable work-life harmony that cultivates greater wellbeing, joy, and fulfillment Amigo Use Cases Robin envisions two powerful applications of Amigo’s technology. First, as an AI ADHD Coach that can extend her reach beyond the limitations of one-on-one sessions. This digital coach embodies her methodology and experience, providing personalized guidance and support to professionals whenever they need it most – whether that's during a midday productivity challenge or a late-night planning session. The second application focuses on revolutionizing her Productive Days training program. An AI course assistant transforms the learning experience by offering dynamic exercises, personalized discussions, and real-time role-playing scenarios. This means participants won't just learn about ADHD-friendly strategies – they'll actively practice and apply them in ways that match their unique thinking styles and challenges. "Traditional courses often fall short for ADHD learners because they're too rigid and lack in-the-moment support and encouragement to help them stick with it and stay on track. With AI assistance, we can create an improved learning approach adapting to each person's needs and energy levels in real time. The approach leads to better outcomes in engagement and program completion. Creating her Amigo Working closely with Amigo’s team, Robin created her digital twin by: Replicating her empathetic yet action-oriented coaching style Creating dynamic response patterns for common ADHD challenges and concerns Compiling a library consisting of 15 years of proven productivity and focus strategies For her Productive Days program, she worked with Amigo to improve learning outcomes by: Transforming her training experience into an interactive learning environment Designing transformational role-play scenarios to support skill and strategy development Offering real time, 24/7, on-demand support, whenever it is needed Providing support that translates beyond professional life, fostering a holistic approach to living and loving life with ADHD "What excites me most is how the AI can adapt to each person's unique ADHD presentation and learning style. If someone's struggling with time management during their peak creative hours, or needs extra support with project planning when energy is low, the AI will be there with relevant strategies and encouragement." What's Next The potential impact is extraordinary: professionals receiving guided practice for real-world scenarios, entrepreneurs getting just-in-time support as they build their businesses, and course participants experiencing truly personalized learning pathways. It's about making expert ADHD coaching and training accessible and adaptable to each person's unique journey as they need it. Looking ahead, Robin sees these AI tools as catalysts for a broader transformation in how ADHD professionals are supported. "We're not just scaling coaching – we're reimagining how professionals with ADHD can learn, grow, and thrive in their careers. Having this opportunity for employers and individuals impacted by ADHD aligns with my passion and mission to make ADHD Coaching support available to anyone.” Through the power of AI-enhanced coaching and training, she's helping create a future where ADHD professionals don't just survive – they thrive, innovate, and lead, supported by guidance that truly understands their unique way of thinking.’ Visit Robin Nordmeyer’s website to learn more about how AI Coach Robin can be a valued resource to support individuals, as well as employers, with navigating the challenges of ADHD. Robin’s Amigo can be found at coachrobin.amigo.ai.

Ali Khokhar
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Roger DeWitt

ADHD Coach

Meet Roger DeWitt - a Master Certified ADHD Coach who's spent over two decades helping creative minds flourish. As a senior trainer at the ADD Coach Academy and a performing artist himself, Roger brings an electric blend of professional expertise and creative spirit to the world of ADHD coaching. Creative Mastery Meets ADHD Expertise With decades of experience in Broadway, TV, and theater, Roger brings showmanship and creative energy to his coaching. He understands the creative mind, making him particularly effective with artists and creative professionals who often feel misunderstood by traditional coaching approaches. His signature style blends direct feedback with irreverent humor, creating an environment where clients feel both challenged and supported. It's this distinctive mix of performance artistry, ADHD expertise, and positive psychology—delivered with a playful personality—that enables him to help clients harness their creative energy rather than contain it. A Vision for Change “One of the biggest things I have been experiencing of late is that after 23 years of coaching experience in private practice, I have seen time and again that there are people who really need coaching and either can’t afford it or don’t want to talk to another human being because of shame or stigma.” Roger's vision for AI coaching stems from a clear-eyed view of the industry's future. With major institutions like Stanford conducting clinical trials of AI therapists, the integration of AI into coaching is becoming inevitable. His perspective is that the coaching industry must proactively shape this transformation rather than react to it. The risk, as he sees it, is that without professional coaches leading the way, the market could be flooded with AI coaching solutions created by those without real coaching expertise or understanding of professional standards. "AI is coming to coaching, whether we're ready for it or not. For us coaches, getting ahead of this trend is an opportunity to future-proof our practice, magnify our impact, and not only steer the industry but, dare I say, save it." Introducing AI Roger In collaboration with Amigo's team, Roger transformed his decades of experience into an AI coaching system that maintains the high standards he's known for, capable of delivering three different modes: Standard Coaching Sessions, Brainstorm Sessions, and Accountability (Do It Now!) Sessions that are focused on helping clients with ADHD complete tasks. Current clients report that sessions feel remarkably similar to working with Roger himself, and coaching assessors have validated its performance at an exceptional professional level. “I've had some great sessions with AI Roger! I was a tiny bit skeptical at first after many times shouting at ChatGPT in frustration, but this is something completely different and has already led me to a fair few great ideas and revelations!” - Client AI Roger offers: Complete coaching conversations that adapt to each client's needs Session-to-session memory that builds meaningful coaching relationships Roger's signature blend of directness, compassion, and humor Full year of coaching access for less than the cost of a single human session Surprising Insights The experience of launching AI Roger has highlighted several unique advantages of using AI that complement traditional coaching even more than anticipated. The Freedom to Be Vulnerable: One of the most striking revelations has been how the AI format removes social barriers. Clients report discussing topics with AI Roger that they haven’t even shared with him before. The AI creates a uniquely safe space for working through struggles or personal challenges that might feel embarrassing to discuss even with a human coach. “I got emotional at one point and dropped my mask because I was less worried about being judged. I was able to be more vulnerable. And it’s based on Roger - who I love and trust!” - Client Perfect Recall as a Game-Changer: The AI's comprehensive memory of past conversations and client attributes has proved more valuable than anticipated. While human coaches take notes and review them between sessions, AI Roger weaves together insights from every previous conversation automatically, spotting patterns and building on past breakthroughs in ways that surprised even Roger. The Power of "Right Now" Support: The 24/7 availability has emerged as a crucial feature rather than just a convenience. Clients are using this flexibility in sophisticated ways—processing challenges in real-time, getting support during late-night sessions, or catching up during weekend quiet moments. This immediate accessibility helps clients develop better self-management skills by allowing them to engage with coaching exactly when they need it most. Impact & Future Vision The response has been remarkable. AI Roger has conducted 300+ sessions over a 90-day window, across a base of 30+ clients. Clients are discovering that working with AI Coach Roger provides not just accessibility, but a genuinely engaging and effective coaching experience. Through his Amigo, Roger is aiming to create a future where quality ADHD coaching is available to anyone who needs it, while maintaining the personal touch that makes his coaching transformative. Experience AI Roger for yourself here.

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Sharon Danzger

Productivity and Leadership Coach

An accomplished executive coach and corporate trainer, Sharon Danzger combines business acumen with the science of positive psychology to help professionals enhance productivity, performance, and well-being. As the founder of Control Chaos and author of "Super-Productive: 120 Strategies to Do More and Stress Less," she brings an evidence-based approach to transforming how people work and lead. "The path to productivity isn't only about managing tasks on your to-do list. To be most impactful, you need to manage your energy, time, and focus." The Missing Middle In today's organizations, high-quality coaching remains a luxury reserved primarily for senior leaders. Mid-level and emerging leaders – the backbone of organizational success – are often left to navigate complex challenges alone or with minimal support. As organizations face increasing complexity and change, the need to democratize access to coaching has never been more urgent. “A leader’s greatest strength lies in understanding people, not just managing tasks. When we lead with empathy, we build trust and inspire motivation and commitment.” The Foundation of Change Sharon's approach stands out through its blend of academic rigor and practical application. Drawing from her background in finance and positive psychology she helps clients create sustainable change through: Evidence-based productivity strategies Well-being and emotional regulation techniques Structured experimentation and reflection Growth mindset development Real-time confidence building Cognitive reframing and perspective-taking Creating Coach Sharon 2.0 Working with Amigo's team, Sharon has developed three distinct modes that capture different aspects of her coaching practice, available 24/7 to support leaders whenever they need guidance: Coaching with Sharon 2.0: Providing a structured-yet-flexible coaching framework Building accountability and progress tracking Providing real-time leadership strategy recommendations Offering evidence-based support for productivity challenges Role Play mode: Simulating challenging workplace conversations (like providing difficult feedback) Creating safe spaces to experiment with new leadership approaches Providing immediate and supportive feedback on communication style Building confidence through repeated practice Brainstorming mode: Facilitating creative problem-solving sessions Helping break down complex challenges into actionable steps Generating fresh perspectives on stuck situations Expanding possibilities while maintaining practical focus "The power of Coach Sharon 2.0 lies in the ability to get the support you need precisely when you need it; whether that's a coaching conversation, role playing the delivery of critical feedback, or thinking through a complex challenge. Unconstrained by scheduling and time zones, Coach Sharon 2.0 is always there when you need her most." What's Next Through Sharon's AI coach, organizations can gain unique insights into how their employees work, learn, and grow. Each coaching session contributes to a rich, multidimensional understanding of an employee’s development. These insights, anonymously aggregated, will help organizations make data-driven decisions about leadership development investments. For the first time, companies can quantitatively track how different coaching interventions impact employee growth, satisfaction, and performance. They'll understand which productivity strategies resonate most with different types of managers, what leadership challenges are most pressing at different organizational levels, and how well-being factors influence performance over time. For HR leaders and senior executives, this means finally being able to: Identify skill gaps across management layers Track sentiment trends and early warning signs Measure the ROI of coaching investments Customize development programs based on real data Through the power of AI-enhanced coaching, Sharon envisions a future where organizations can provide personalized, evidence-based development support to every employee while gaining the insights needed to continuously improve their leadership development strategies. It's about creating a more empowered, productive, and fulfilled workforce at every level. You can visit Sharon Danzger’s website to learn more about her coaching practice. Sharon’s digital twin, Coach Sharon 2.0, can be found at sharon.amigo.ai.

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